Industry competitor analysis worksheets
Pick the worksheet closest to your business, then compare the signals customers actually use before they choose someone else: price cues, proof, reviews, visibility, convenience, and trust.
Compare restaurant competitors on menu, pricing, reviews, local visibility, delivery, reservations, and customer experience.
Worksheet Competitor analysis for dentistsA dentist competitor analysis worksheet for comparing local visibility, services, patient trust, pricing cues, reviews, and booking friction.
Worksheet Competitor analysis for gymsCompare gym competitors on memberships, trial offers, classes, coaching, facilities, reviews, pricing, and local visibility.
Worksheet Competitor analysis for salonsA salon competitor analysis guide for comparing services, pricing, stylist proof, reviews, booking friction, and local visibility.
Worksheet Competitor analysis for agenciesCompare agency competitors on positioning, services, retainers, case studies, proof, niches, pricing cues, and sales friction.
Worksheet Competitor analysis for local servicesA local services competitor analysis worksheet for trades, home services, clinics, repair businesses, cleaners, and appointment-based businesses.
Worksheet Competitor analysis for ecommerceAn ecommerce competitor analysis worksheet for comparing product pages, pricing, bundles, shipping, reviews, checkout friction, and retention hooks.
Worksheet Competitor analysis for retailA retail competitor analysis worksheet for comparing assortment, price cues, local visibility, store experience, reviews, pickup, returns, and loyalty.
Start with the customer situation, not the business label
If two worksheets fit, pick the one that matches how customers find and compare you.
- Use local worksheets when search maps, reviews, booking, nearby alternatives, or foot traffic matter.
- Use ecommerce or retail when customers compare products, delivery, returns, bundles, and price cues.
- Use agencies when the buying decision depends on positioning, proof, retainers, and sales conversations.
- After filling one worksheet, choose one visible improvement to test this week.
Compare the signals nearby customers see first
Compare restaurant competitors on menu, pricing, reviews, local visibility, delivery, reservations, and customer experience.
Local worksheet Competitor analysis for dentistsA dentist competitor analysis worksheet for comparing local visibility, services, patient trust, pricing cues, reviews, and booking friction.
Local worksheet Competitor analysis for gymsCompare gym competitors on memberships, trial offers, classes, coaching, facilities, reviews, pricing, and local visibility.
Local worksheet Competitor analysis for salonsA salon competitor analysis guide for comparing services, pricing, stylist proof, reviews, booking friction, and local visibility.
Local worksheet Competitor analysis for local servicesA local services competitor analysis worksheet for trades, home services, clinics, repair businesses, cleaners, and appointment-based businesses.
Local worksheet Competitor analysis for retailA retail competitor analysis worksheet for comparing assortment, price cues, local visibility, store experience, reviews, pickup, returns, and loyalty.
Compare offers, proof, pricing, and conversion friction
Compare agency competitors on positioning, services, retainers, case studies, proof, niches, pricing cues, and sales friction.
Worksheet Competitor analysis for ecommerceAn ecommerce competitor analysis worksheet for comparing product pages, pricing, bundles, shipping, reviews, checkout friction, and retention hooks.
Use one worksheet, then fill the scorecard
Keep the research small enough to finish. One industry worksheet plus the scorecard is enough for a useful first pass.